GO Pitch

Do you have the next great business idea? If so, it’s time to GO Pitch!

The Greater Owensboro Pitch Competition is presenting Owensboro’s version of Shark Tank. Pitch us your business idea and you could be on the way to winning a $5,000 cash prize!


New and developing ventures or start-ups founded in 2019 or later with less than $100,000 in revenue are eligible to apply for the competition. Teams must be located in the Owensboro/Daviess County area. Team members must be 18+ years of age to pitch.

How it works

Teams will fill out an intent to submit by February 18th at 4 pm for consideration to pitch at the event.

Next, your team will put together a business plan and turn it in by April 1st at 4 pm. Please see format for business plan below.

The top five plans will be picked by a committee to pitch to a live audience at the GO Pitch event on Thursday, May 5th at noon.

The grand prize winner will win $5,000. Second place receives $2,500. There will also be a crowd favorite that will win $1,500.

Please complete the Intent to Submit application

Questions can be emailed to Jamie Johnson at Jamie.Johnson@uky.edu or Brad Davis at bdavis@owensboro.com.

Business Plan

The business plan needs to be a brief document that outline the fundamental problem and solutions the business is addressing. The purpose of the document is to convince the reader that the business is viable and could operate in the real world. It includes the most interesting and important aspects of the business. The business plan should be no longer than eight pages, not including cover page. All pages, except the cover page, need to be numbered.

The plan needs to include the following:

  • Company overview: Include the most important points about your business idea – your history/story, product or service, mission statement and legal structure if applicable.
  • Product or service: Describe product or service for sale, the problem you’re solving, stage of development, market differentiation, and intellectual property if applicable.
  • Market: Describe the market where you aim to sell your product or service. Include target market, competitors in the market, and an analysis of your competitive advantage.
  • Sales Strategy: Explain how you will go about selling your product or service while increasing profits. Include marketing strategy, distribution channels, key partners, and relationships.
  • Revenue model: Describe how your business generates revenue. Include the cost to produce, cost to sell, customer acquisition strategy, and market price for the product or service.
  • Team: Describe who is currently on your team, their role, education, and experience. Why are you the right team to start this business?

You will be contacted if your team is chosen to pitch in the competition.