Manufacturer Swedish Match is expanding their Owensboro-based plant to produce their new tobacco-free nicotine pouch.

The company expects total investment into the expansion will exceed $100 million and that 120 permanent jobs will be added to the facility.

Swedish Match will build a 16,000-square-foot production area for their new product, ZYN.

ZYN is a flavored nicotine powder pouch designed to be stuck inside a person’s lip. The product is likened to chewing tobacco without tobacco.

Until now, the company was known for its “snus,” the Swedish name for snuff – or moist tobacco placed in the mouth.

Swedish Match’s general brand is the first and so far only snus product to be approved under the Food and Drug Administration’s Premarket Tobacco Application process, which allows companies to sell products that are less harmful than smoking.