Director of Marketing and Special Projects
Greater Owensboro Economic Development Corp (GOEDC)
Owensboro, Kentucky
About the Role
GOEDC is seeking a creative, detail-oriented Director of Marketing and Special Projects to lead storytelling and brand efforts that promote Owensboro/Daviess County as a premier destination for business investment, workforce talent, and community growth.
This position blends strategic marketing expertise with hands-on content creation, playing a key role in how our community’s economic development story is told to site selectors, businesses, workforce audiences, and the public.
The ideal candidate is equally comfortable building a digital campaign as they are behind a camera capturing footage for a promotional video. Someone who can conceive an idea and execute it from concept to final product.
Key Responsibilities
- Develop and execute integrated marketing strategies across digital and traditional channels, including social media, website content, email marketing, print collateral, advertising, and public relations materials
- Plan, shoot, and edit photography and video content for use in marketing campaigns, social media, presentations, and website/media assets
- Manage organizational social media accounts, including content calendars, community engagement, and performance analytics
- Design and produce print materials such as brochures, one-pagers, signage, and event materials
- Support communications for economic development initiatives, business recruitment efforts, and community promotion
- Maintain brand consistency across all internal and external materials
- Collaborate with leadership, board members, and community partners to align messaging with organizational goals and community priorities
- Track and report on marketing performance metrics to guide future strategy
- Support event marketing and promotion, including on-site photo/video coverage as needed
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field (or equivalent professional experience)
- Demonstrated experience in both digital marketing (social media, email, web content, analytics) and traditional marketing (print production, media relations, advertising)
- Working knowledge of photography and video production, including basic editing (e.g., Adobe Premiere, Lightroom, Canva, or similar tools)
- Strong writing and storytelling skills with the ability to adapt tone and messaging across platforms
- Proficiency with social media management and scheduling tools
- Ability to manage multiple projects and deadlines independently
- Strong interpersonal skills and comfort working with community stakeholders, business leaders, and elected officials
Preferred Qualifications
- Experience in economic development, tourism, chamber of commerce, or destination marketing
- Familiarity with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign)
- Photography/videography experience
- Graphic design experience
What We’re Looking For
Someone who takes pride in representing our community well. A self-starter who can generate creative ideas, execute them independently, and represent the organization professionally in the field, at events, and in front of a camera or lens.
Ready to Help Tell Owensboro’s Story?
To apply, email goedc@owensboro.com.